The Food That Built America S07E12 Let’s Get Crackering

Season 7, Episode 12 – “Let’s Get Crackering” As two baking powerhouses collide, scrappy upstarts and mom-and-pop players help turn crackers into a snack aisle staple. From innovations like shredded wheat, to the first mass-produced flavored cracker, these grocery store icons transform crackers into a global, multi-billion-dollar category.